Website Development

Web Design That's Beyond Image

Why Our Web Designs Are More Effective

Our Team Approach

Our strength is is getting results through better marketing driven design.

So Synthesis:MCM concentrates on building the foundation for success. We then work with your team to select vendors that can efficiently execute the plan in accordance with your budget.

What we do:
Optimized Content
Design Briefs
Project Standards
Project Plan
Analytics Strategy
Project sign-off

This approach shortens project time, reduces costs and produces better results.

The best web design begins with marketing content and SEO using website design to communicate your marketing message not design first.“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” — Bruce Clay

Content First, Then Design

That sounds so obvious, yet with so many web design agencies design comes first.

Website design based on goals not tools

"When you only have a hammer, everything looks like a nail"

Working with Synthesis: MCM you will discover a different way to think about website design. Before we do anything else we work with you to develop and structure your content. Second we decide on on which platform to use and create an architecture that reflects your marketing goals and appeals to Search Engine Optimization. Only then do we turn designers loose to create the ideal presentation.

While great design pushes results, it's function must be to present content in a way that both replicates the thought process of you prospects and those of the Search Engine Optimization. Give this logic, why do so many web design companies present a design before they see your content?

Most Website designers have a specific set of tools that they use for website development: templates, WordPress, a particular shopping cart, etc.. They then shoehorn your project into that mold. That works for them, but perhaps not for you.

We concentrate on your content first and then choose the tools.

Our approach simply works better.