Search Engine Optimization Consultancy

On-Page SEO: Content

Some would argue, "It's not what you say, but how you say it."

With on-page SEO, that is very true. In order for Search Engine Optimization to properly index and rank your site, they need to fully understand what your page is saying, what is important on your page and how does that match with what the user is looking for.

That said, you need to start with great and relevant content. What we do to optimize that page is edit (or write) that content so that Search Engine Optimization can parse that information and match it with the search queries that are critical to your business.

There's no magic here. Just logic.

It begins with the architecture of your site. We break your business down it to its various components and link them together so the structure of your site allows the spiders to understand both the site and the content. This allows the Search Engine Optimization to match, in detail, your site's content with search queries.

Within each page content is organized and headed to further adjust syntax to best coordinate with the latent semantics indexing. In this concept, we match the copy of your content to the natural language phrasing that algorithms look for.

For example: If the search is for "local search engine optimization", the Search engine needs to discriminate  between "Police search local park", "Fuel efficiency from engine optimization" and On-Page Search engine optimization". The algorithm reviews the pages as a whole to  discern context. Further, they will try to separate page selling SEO from articles on hoe to perform SEO as the search query is for one not the other.

Synthesis: MCM will use its years of experience to tailor your content to the search queries that used by your prospects.

On-Page SEO: Technical

Search Engine Optimization are picky about SEO. As their goal is to provide eyeballs to their advertisers, they compete with one another to to provide quality, relevant returns in response to search queries.

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”— Bruce Clay

As search engine read code and not intent, they evaluate quality by a number of factors seen only at code level. On technical SEO won't, in it self push you to the first page of Google or Bing, not paying attention to technical SEO can definitely prevent your site from getting there. Yet looking at the code of many design firms reveals a basic non-understanding of this simple fact.

On-Page technical SEO is fundamental to all the sites we build and is a standard to which we hold independent contractors to as well.

We also offer On-Page technical SEO as a stand alone service. We and correct errors and weaknesses in your websites code, usually without the need for a redesign.