Synthesis Marketing Communications Management ("Synthesis:MCM") provides a variety of online services, from electronic commerce to advertising. Because the success of Synthesis:MCM is dependent on building and maintaining goodwill with our customers, we are committed to implementing measures designed to protect the privacy of those using our services. Moreover, we see it as our responsibility to set examples and help establish the standards for privacy on the Internet.
Synthesis:MCM gathers two types of information about users:
(1) Non-personally identifiable information: When visitors come to our website, we collect and aggregate information indicating, among other things, which pages were visited, the order in which they were visited, and which hyperlinks were "clicked." Collecting such information involves the logging of IP addresses, operating system and browser software used by each visitor to the Synthesis:MCM website. Although such information is not personally identifiable, we can determine from the IP address a visitor's Internet Service Provider and the geographic location of his or her point of connectivity.
The non-personally identifiable information we collect helps us identify the most popular areas of our website and determine the effectiveness of our promotional activities. In addition, we may disclose some of this information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements.
For the same purposes, we use "cookies" - that is, small text files placed on your computer's hard drive - to help us determine the type of content and sites to which you link, the length of time you spend at any particular area of the Synthesis:MCM site, and the Synthesis:MCM services you choose to use. Cookies also tell us which advertising you have seen on our site. Essentially, cookies are your identification cards for the Synthesis:MCM computers, or servers, that placed them there. Cookies are only read by the server that placed them, and are unable to execute any code or virus.
Cookies allow Synthesis:MCM to serve you better and more efficiently, and to personalize your experience at Synthesis:MCM's web site. Nevertheless, you should be able to control how and whether cookies will be accepted by your web browser. For more information on how to do so, please refer to the documentation accompanying your browser.
(2) Personally identifiable information: In certain areas of the Synthesis:MCM website - for example, when registering to become an Synthesis:MCM client - we require that you provide us with personally identifiable information (including, for example, first name, surname, street address, email address, telephone number, and when applicable, credit card information).
Synthesis:MCM does not control the acts of its members or visitors. All members and visitors should be aware that, when they disclose personally identifiable information in a bulletin board, chat room, guest book, or other forum, the information may be collected and used by others to send that person unsolicited email from other parties outside Synthesis:MCM. In the event that you encounter any Synthesis:MCM user who is improperly collecting or using information about you or other users, please contact inform@S-mcm.com.
Please take some time to familiarize yourself with the different ways Synthesis:MCM uses the information that it gathers. Keep in mind that, while Synthesis:MCM encourages all third parties involved - including but not limited to its affiliates and advertisers - to adhere to our policies regarding the privacy of our visitors and members and to otherwise handle personal information in a responsible manner, we cannot and do not assume any responsibility for any actions or omissions of third parties, including the manner in which they use information received either from Synthesis:MCM or independently.
Nevertheless, in the event you encounter any third party associated with, or who claims association with Synthesis:MCM who you feel is improperly collecting or using information about you, please contact firstname.lastname@example.org; we will be happy to forward your message to the third party.
(1) How we use (and do not use) personally identifiable information:
We use non-personally identifiable information in aggregate form to build higher quality, more useful online services by performing statistical analyses of the collective characteristics and behavior of our members and visitors, and by measuring demographics and interests regarding specific areas of the Synthesis:MCM website. We provide statistical information based on this data to advertisers, affiliates, and other current and potential business partners. We also use the aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their web sites.
The Synthesis:MCM website contains links to other Internet web sites, including co-branded or other affiliated sites which may or may not be owned or operated by Synthesis:MCM. Unless otherwise explicitly stated, we are not responsible for the privacy practices or the content of such websites, including such sites' use of any information (such as IP number, browser type, or operating system) collected when visitors to the Synthesis:MCM website click through links to those sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of those sites.
Synthesis:MCM limits its own e-mail solicitations to those customers who have not "opted out" of receiving such communications. The solicitations are limited in that they, among other things, will clearly indicate the originator of the e-mail and provide the customer with a method of "opting out" of receiving future communications of a similar nature.
In addition, Synthesis:MCM sometimes uses individual data to "target" advertising - to decide which advertisements and sponsor messages to show to which members. As an example, if "Sponsor Co." wishes to display their advertising only to female Synthesis:MCM members, Synthesis:MCM uses member registration data to ensure that "Sponsor Co".'s ads are displayed only to female members.
Finally, Synthesis:MCM may use individual members' data to "pre-populate" forms which are displayed for the purpose of collecting individual data by Synthesis:MCM and/or its sponsors. In no case does pre-populating a form automatically transfer any data to any advertiser or third party. Only if the member voluntarily requests that such data be transferred will any transfer take place - for example, if/when a member clicks a "submit form" button or other button.
We reserve the right to release information contained within our access logs concerning any visitor or member when that visitor or member is in violation of our Terms of Service or other published guidelines, or partakes (or is reasonably suspected of partaking) in any illegal activity, even without a subpoena, warrant, or other court order, and to release such information in response to discovery requests. We cooperate with law enforcement agencies in identifying those who may be using our servers or services for illegal activities. We also reserve the right to report any suspected illegal activity to law enforcement for investigation or prosecution.
If you would like to have your personally identifiable information removed from Synthesis:MCM's database, please contact us at email@example.com, and we will use reasonable efforts to comply with your request. Keep in mind, however, that there will be residual information that will remain within Synthesis:MCM databases, access logs, and other records, which may or may not contain such personally identifiable information. The residual information will not be used for commercial purposes; however Synthesis:MCM reserves the right, from time to time, to re-contact former customers or users of Synthesis:MCM.
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