Web Analytics Consulting

Web Analytics Based Marketing

Metrics Centered Marketing: Your Best ROI

You improve what you measure

While most websites (52.6%) have Google Analytics installed, only a fraction of those actually use that data to improve their ROI.

The tools available allow the website owner to gain actionable insights to improve results, yet few look further than how much traffic they are getting. The reason for this is simple: They don't know what to measure or how to interpret the data collected.

Synthesis: MCM will harness behavioral information to increase your conversion rate.


We Make Sense of Your Google Analytics Data

Converting Numbers into Action

Unformatted data on user behavior doesn't provide much direction. With a knowledge of your marketing goals, we sift the the the data to isolate the numbers that matter. We adjust what we carefully measure and create a reporting structure that makes sense to you.

We help you understand.

What we do for you:
Historical Audit
Identify Key Performance Indicators (KPI)
Advanced Analytics Configuration: Filters, Funnels and Tags
Configure Monetization
Reporting Dashboards tailored to your company
Cross-Channel Integration

Experimental Analysis of User Behavior

You have goals for your website. There are user behaviors that move you towards those goals. Web analytics allow us to follow user interaction with your site and discover barriers to reaching those goals.

By identifying those barriers we can make alterations to your site and experimentally test whether they move you closer to those goals.

What we bring to the party:
Optimized Content
Design Brief
Project Standards
Project Plan
Analytics Strategy
“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.” — Bruce Clay

Integrating PPC, Social Media and

Small business or large enterprise

The merchant with four products has different needs from the company with four thousand products each with six variations in size and color.

Synthesis has worked with both and nows that one platform doesn't fit all.

Most e-commerce are built on one of fewer than 

Synthesis:MCM began as a B2B consultancy in 2000. In the past decades we have completed projects including:

Drop shipping platform for allied retailers
A purchase and payment system for a California government agency
Reverse logistics to eBay platform
Searchable online catalogs


Either web based or app based, let us show you how to integrate your customers into a seamless supply chain.


Navigating the Amazon

Open up new markets both here and abroad

More people search for products on Amazon than on Google.

OPen new markets selling on Amazon

So, if you are selling online, you need to be on Amazon. Synthesis will help you land even the most price-conscious consumer and convert them into high value, high volume customers.

Selling on Amazon—whether in the US or abroad—presents its unique challenges:
Winning the "Buy Box"
Amazon's ever changing rule book
Effective pricing strategies in a hyper-competitive environment
Amazon's "ownership" of the customer's information

Our experience will guide you through the maze of challenges to successfully leverage retail's largest selling platform.

Moreover, with our emphasis on post-transaction behavior, we increase returns on your cost-of-acquisition by converting sales into long term customers.

Total Communication

Integrate E-Commerce, email, PPC, SEM and social media for maximum returns

While your e-commerce system is the heart of your initiative, it is but one part of the ecosystem. Search Engine Optimization, advertising, affiliates and social media drive customers to your site. Fulfillment, inserts and service enhance customer satisfaction. Reviews, social media, email marketing and reordering propel profitability.

With total communication, we blend and mix these elements so that all contribute to the customer relationship.