Achieve Measured Success
Web site analytics takes the guesswork out of internet marketing.Each day visitors to your site leave a trail of evidence demonstrating who they are, what they want, how effective your advertising is and how potent your message is. Web analytics extracts meaning from this evidence as the basis for improving your results; improvement defined by how well your site achieves your business goals.Your website success is not measured by how many visitors come to your site.
Nor page views or which pages are popular. Success is measured by setting your business goals, determining what which statistics reveal movement towards those goals and making changes based on that knowledge.
Key Performance Indicators (KPIs)
Choose your numbers
The first step toward success with analytics is choosing which business goals are critical succeed and define what numbers will be predictive in achieving success. These are generally referred to as Key Performance Indicators (KPIs). Once identified, we can build a model for gathering the data that will tell us how our numbers are doing.
Move your numbers.We all know you can’t keep doing the same thing and expect a different outcome. Metrics Centered Marketing uses data as a guide and decades of direct marketing experience to select what to change and how to change it. We then run experiments to test our changes before committing to full deployment. This process (Data-Driven Iterative Development) extends the ideal of continual improvement to:
- Email marketing
- PPC and search engine advertising
- Banner advertising
- Lead generating sites
- Content driven sites