Video Website usability testing

While web analytics give great insight into the behavior of website users, they focus on “what” leaving the analyst to use intuition to form a “Why”. Video usability testing answers the the” Why”

This sample video user test is an abbriviated single user test. Most usability tests are 10 to 20 minutes long and answer a more specific set of questions. This test was used in an early iteration of the Synthesis:MCM website redisgn.