David Olgivy: Sell or Else

Advertising doyen David Olgivy speaks on direct response advertising. While this taped filmed address is from the age of print and broadcast television, he lays out the case for metrics centered marketing in a way that many web practitioners still do not understand. Even of those that do, many act as if marketing on the internet created the science/art of directly interacting with our markets.

This 9 minute video definitely warrants a viewing