It Pays To Be Seen
Some would argue, "It's not what you say, but how you say it."
With on-page SEO, that is very true. In order for Search Engine Optimization to properly index and rank your site, they need to fully understand what your page is saying, what is important on your page and how does that match with what the user is looking for.
That said, you need to start with great and relevant content. What we do to optimize that page is edit (or write) that content so that Search Engine Optimization can parse that information and match it with the search queries that are critical to your business.
There's no magic here. Just logic.
It begins with the architecture of your site. We break your business down it to its various components and link them together so the structure of your site allows the spiders to understand both the site and the content. This allows the Search Engine Optimization to match, in detail, your site's content with search queries.
Within each page content is organized and headed to further adjust syntax to best coordinate with the latent semantics indexing. In this concept, we match the copy of your content to the natural language phrasing that algorithms look for.
For example: If the search is for "local search engine optimization", the Search engine needs to discriminate between "Police search local park", "Fuel efficiency from engine optimization" and On-Page Search engine optimization". The algorithm reviews the pages as a whole to discern context. Further, they will try to separate page selling SEO from articles on hoe to perform SEO as the search query is for one not the other.
Synthesis: MCM will use its years of experience to tailor your content to the search queries that used by your prospects.
Search Engine Optimization are picky about SEO. As their goal is to provide eyeballs to their advertisers, they compete with one another to to provide quality, relevant returns in response to search queries.
“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”— Bruce ClayAs search engine read code and not intent, they evaluate quality by a number of factors seen only at code level. On technical SEO won't, in it self push you to the first page of Google or Bing, not paying attention to technical SEO can definitely prevent your site from getting there. Yet looking at the code of many design firms reveals a basic non-understanding of this simple fact.
On-Page technical SEO is fundamental to all the sites we build and is a standard to which we hold independent contractors to as well.
We also offer On-Page technical SEO as a stand alone service. We and correct errors and weaknesses in your websites code, usually without the need for a redesign.
Working A Little Harder
Off-Page optimization refers to factors affecting a web pages search engine rankings that are not part of your pages' content or code. As such they are not directly controllable by you. This doesn't mean that the site owner cannot have impact, it simply means that one has to develop and enact strategies. Of course this requires effort.
The web, by its nature is about interconnectedness. The Search Engine Optimization' algorithms give better rankings to sites with better connectedness; better still, connectedness with resources that they deem to be reliable and trustworthy.
Synthesis will help you to plan, build and execute an off-page SEO plan that works. From content creation to social media, establishing relationship and promoting your content.
Off-Page Optimization is the key to successful business
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
92% of searchers will pick businesses on the first page of local search results.
Those statistics alone (and there are many more) prove the case for local search engine optimization. Off-Page SEO is even more critical with local search than with national or international search.
Given the high impact of of a prime search engine results position to your bottom line, it is critical to employ a SEO strategy.
Think Maps, Smart Speakers, Even Cars
The day has already come when a customer can ask their car for the nearest coffee shop, tap on the map, and get directions to your door.
"Alexa, Find plumber." According to an NPR/Edison Research poll, 7% of Americans already use their smart speakers to find local businesses.
Fortunately, a well executed local SEO program can be employed across all platforms.
Let Synthesis: MCM work for you to grow your business.