Couch Commerce:

The universe of digital commerce is undergoing a huge transformation as potential customers across all age groups change the way they shop online. Of course I speak of the rise of the tablet. Digital retailers must adapt to the migration from the desk to the couch or lose out to this growing market segment.

In the first quarter of 2011, 94% of web traffic came from the desktop. By the first quarter of 2012 this had dropped to 88%. To look at it another way, mobile access grew by 348%. Hopefully, your analytics program will allow you to examine your own numbers. I would be surprised if your numbers do not reflect the overall trend, although strictly B2B sites generally lag behind.

This trend not only indicates a technology migration, it indicates a behavioral migration as well. Users are moving away from their desks for recreational web surfing.

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