Four critical times to conduct a SOTS Audit

A State of the Site (SOTS) Audit takes a snapshot view of where your website stands in five critical dimensions:

  • Search engine friendliness
  • Site integrity
  • Ccode validation
  • Page speed
  • Connectedness

Together these give you a pretty good understanding of how well your site will be experienced by visitors and viewed by search engines. (A more thorough exploration of what a SOTS Audit is can be found in the companion piece SOTS Audits: Begin at the Beginning.) This article addresses the question,