The universe of digital commerce is undergoing a huge transformation as potential customers across all age groups change the way they shop online. Of course I speak of the rise of the tablet. Digital retailers must adapt to the migration from the desk to the couch or lose out to this growing market segment.
Recently, I was in Las Vegas. As the evening drew on, the question of where eat arose. With a preference for Italian that night I pulled out my phone and using Google Maps made a query for Italian restaurants nearby.
One of the returns seemed worth exploring so I clicked on the menu link . . . nothing.
A State of the Site (SOTS) Audit takes a snapshot view of where your website stands in five critical dimensions:
- Search engine friendliness
- Site integrity
- Ccode validation
- Page speed
Together these give you a pretty good understanding of how well your site will be experienced by visitors and viewed by search engines. (A more thorough exploration of what a SOTS Audit is can be found in the companion piece SOTS Audits: Begin at the Beginning.) This article addresses the question,