Over one third of web development projects failMany failures result in a company walking away
from their initial investment to start over.
While the reasons for failure can be categorized-some simple, some complex-problems usually stem from the basic fact that the company commissioning the project doesn't have sufficient knowledge or experience with the technical side of web development to effectively communicate with the development team.
The result often leads to confusion, projects under-specified and, often, unable to be completed.
Synthesis:MCM bridges the gap between your business knowledge and your development team's technical knowledge with the creation of an effective site architecture that is focused on user behavior and your targeted business outcomes.
With over thirty years of direct marketing and marketing communications experience, and fifteen years of internet development experience, Synthesis:MCM knows how to create a plan and convert that plan into a creative brief for the designers and a fully specified architecture for the developers.
The result is a project that is on-time, on-budget and, most importantly, on-target.
Designers design. Coders code.But who takes care of the marketing?
Successful digital marketing reaches down into the code and page layout. A graphic designer may be a genius when it comes to the look-and-feel of your site, but digital marketing simply isn't their field. Similarly, the person who builds out your design may know every trick in the book and write elegant code, but have no understanding of how their code affects search engine rankings.
Too often, code and design changes that have a strong impact on your results have to be made on a page-by-page basis AFTER the site is fully developed. By addressing marketing parameters at the beginning of a project, design and code changes are reduced; saving you money and time and greatly improving effectiveness.
Agile DevelopmentFast, collaborative, iterative development practices
Synthesis:MCM is a signatory the Agile Manifesto which promotes adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change. It is a conceptual framework that promotes foreseen tight iterations throughout the development cycle.
What this means to you is that your team (Managers, budget people any outside designers) and our team work closely to outline a set of deliverables, their individual budgets, their value and timeline. With focus on high value first, each deliverable is built, tested and implemented. Subsequent deliverables are built while those first implemented are analyzed for refinements.