Don’t waste 98% of your PPC budget
If you only convert 2% of your clicks into profitable outcomes, then the rest is money down the drain.
So where are you losing 98% of your money?
With a properly executed web analytics program we can tell you—then fix it.
Here’s a partial list of how you are loosing business:
- Poor choice of key words: Are you buying lookers or buyers?
- Lousy placement: Do you appear to a relevant audience?
- Ad quality: Ads need to have three parts to be compelling—do yours?
- Creative differences: When people see your add, do they see your message?
- Landing pages: After the click, are your prospects excited? Bored? Confused?
- Inadequately stated value proposition: You have 5 seconds to make your case—do you?
- Process leakage: So your landing page worked. Now what?
The answer to each of these questions lies in the data. At Synthesis: MCM, we will drill down and find the answers. More importantly, we’ll give you concrete recommendations on how to improve your conversion rate then test the solutions to make sure they work.
You must increase PPC. We’ll prove to you how.
View relevance + Ad Effectiveness + Conversions = Success
Success from your PPC / CPC campaigns comes from three components: relevance, effectiveness and conversions.
AdWords, AdSense, Banner advertising or Microsoft advertising may deliver views of your ads but they don’t provide results.
That part is up to you.
Traffic relevance beats traffic volume
Traffic is great. But if an ad isn’t providing relevant traffic, it’s costing you money with each click. Which helps your business: 1,000,000 clicks that don’t buy or turn into leads, or 10 clicks that do?
Traffic relevance beats traffic volume
In PPC, traffic costs. Conversions Earn. If you are only converting 2% of your traffic to action, then you need to know why.
I’ll tell you why: the viewers’ intent is not in alignment with your goals.
The first place to look is ad relevance. Your keywords must not just attract traffic; they must attract the right traffic.
For example if you buy the keyword “animal” and your ad is for “Tasty treats at discount prices” you may draw millions of visitors who don’t buy a thing where the key word “animal crackers” might generate only a thousand visitors and 50 sales because the first ad drew people looking for dog biscuits.
Effectiveness. It matters.
