Clicks That Count
Pay Per Click (PPC) and Search Engine Marketing (SEM)
Online advertising provides the most targeted audience anywhere; not just in terms of "who" but "when" as well.
Cost effective, online advertising speaks to customers looking for exactly what you are offering at precisely the time when they are looking to buy.
You see, when your prospective buyer turns to a search engine to research a product or explore an idea, they are in a receptive frame of mind to purchase. The ability to present your ad to them at that precise moment cannot be matched by an other medium. But of course there are a couple of catches:
You have to present to the right people and you have to present the right proposition.
The Mental Process: From Impression to Goal
Successfully guiding your prospect from viewing your ad (impression), to achieving your outcome—be it a sale, donation or registration—requires managing their thought process. That sounds odd, but the more closely you align what you present to them, to how they naturally make a decision, the greater your conversion rate will be.
Synthesis: MCM will help you to design and refine this process.
The best coupling between placement and your market segment
Keyword selection and bidding
Search Engine Optimization
Titles and page descriptions that sell
Ads that pull traffic and convert sales