Mobile based internet browsing has tripled in the last three years
One Small Problem
Take out your phone and go to your website. How easy is it to navigate?
Most websites are designed for the desk top environment. But In 2014, it is expected that mobile usage will overtake desktop usage. Depending on your industry, this up-tick can range from important to critical. If yours is a business selling manufacturing equipment to large businesses, this is not a huge immediate problem. If you are a restaurant dependant on drive time business, it's mission critical.
97% of mobile e-commerce orders are abandoned
Yet 66% of smart phone users shop with their phones
Companies like Amazon earn 20% of their sales from mobile users while most companies fail completely. The difference between a sale and a cart abandonment is whether a site has been optimized for the mobile market.
The difference is "responsive design"
Fortunately the communication between mobile devices and your site is a two way street. Your server can tell—and track—what type of device is accessing your site and serve up your content in a way that is optimized for that device. Page widths are different. Navigation changes and the swipe replaces the click. This is referred to as "Responsive Design".
Responsive Design is a Good Start
But to truly capture the mobile market, you need to market to their behavior
How are mobile mobile users are different? They are more active in social media. They are more likely to be using a mobile app like Google Maps or Siri. They are more like to be in buying mode rather than research mode. They are more active at certain times of the day.Perhaps most importantly: